UPM Raflatac has appointed Philip Coates to the position of key account director in the Americas Region. The move went into effect on September 1, 2021.

Coates has over 25 years of experience in the pressure sensitive label (PSL) business, most of which he spent in various leadership and sales roles at UPM Raflatac.

“We are seeing rapid changes happening in UPM Raflatac’s customer base and the Americas PSL market. Consolidation is creating label converters with different needs and expectations,” states Coates. “I’m excited to help UPM Raflatac adapt to the requirements of these customers and continue providing them with outstanding customer support.”

Coates is as a member of the UPM Raflatac Americas Management Team. He also serves as a board member for TLMI, a label industry association in the US.